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Are you ready to take your small business to the next level with Pinterest? Not just for planning dream vacations or finding delicious recipes – it’s now time to get your brand on this visual platform and rock your Pinterest marketing game!

Pinterest is not your ordinary social media platform. It’s a visual search engine where Pinners come for inspiration, new ideas, and to discover amazing products. With 459 million active users each month, Pinterest offers businesses of all sizes a unique opportunity to reach new audiences and grow their online presence.

So, buckle up and get ready for some Pinterest marketing fun! 

Here are 8 tips and tricks to make your small business shine on Pinterest:

  1. Let’s start with the basics- create a Pinterest marketing strategy that rocks! Don’t just jump right in, take the time to plan and strategise. Set SMART goals that are specific, measurable, attainable, relevant, and time-bound. Consider your target audience and what your competitors are doing on Pinterest. Plan and incorporate on-brand content into your social media content calendar. Once you have a clear strategy in place, you’ll be on your way to Pinterest success!

  2. Pin like a boss with engaging content. Pinterest is all about visuals, so make sure your content is captivating and high-quality. Vertical imagery is a must, as 82% of users browse Pinterest on mobile. Aim for the highest quality image and video that Pinterest recommends. Don’t forget to add descriptive copy to improve SEO and add context to your images. Consider adding text overlay to reinforce your visual message, and tasteful branding for cohesion. And most importantly, make sure your links work and your content is consistent. Daily Pinning is the way to go!

  3. Mix it up with different Pin formats- don’t be afraid to get creative! Pinterest is not just about photos, you can also Pin videos and create carousels. Show off your products with videos that encourage Pinners to shop at your store, or use carousels to showcase a variety of products in one Pin. Get playful with your Pin formats and make your content stand out!

  4. Keyword optimisation is key Just like any other search engine, Pinterest relies on keywords to help Pinners discover content. So, make sure to optimise your Pins and boards with relevant keywords. Use keyword-rich descriptions, titles, and hashtags to increase the discoverability of your content. Don’t forget to research popular keywords in your niche and incorporate them into your strategy. Rock those keywords and watch your Pins soar!

  5. Pinterest is a social platform, so don’t be shy to collaborate and engage with your audience. Join group boards in your niche, collaborate with influencers, and engage with Pinners through comments and messages. Build relationships, spark conversations, and create a community around your brand. The more you engage, the more your brand will shine on Pinterest!

  6. Promote your Pins with paid advertising If you’re looking to give your Pins a boost, consider using paid advertising on Pinterest. With Pinterest Ads, you can reach a wider audience, increase brand awareness, and drive traffic to your website or online store. Set a budget, choose your targeting options, and create eye-catching Pins that will capture Pinners’ attention. Get ready to take your Pins to the next level with paid advertising! 

  1. As with any marketing strategy, it’s important to analyse and optimise your Pinterest efforts. Use Pinterest Analytics to track the performance of your Pins, boards, and overall account. Pay attention to metrics like impressions, engagement, and clicks to see what’s working and what’s not. Use this data to refine your strategy, optimise your content, and level up your Pinterest game!

  2. Stay trendy and have fun! Pinterest is all about creativity and inspiration, so don’t be afraid to stay trendy and have fun with your Pins. Keep up with the latest trends, seasonal themes, and popular topics to create content that resonates with Pinners. Experiment with different Pin styles, colours, and themes to keep your content fresh and engaging. Remember, Pinterest is a place where people come to discover and be inspired, so let your creativity shine and have a blast while you’re at it!

With these tips and tricks, you’re ready to rock your Pinterest marketing game and take your small business to new heights. So, start Pinning like a boss, engaging with your audience, and optimising your strategy to make the most of this visual search engine. Get ready for some Pinterest fun and watch your brand soar on this amazing platform!

 Happy Pinning!

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