OUr knowledge on


Welcome to the wonderful world of YouTube, where creativity, knowledge, and precious life moments come to life! Just like how Google is constantly evolving, YouTube is always growing and changing as well. As YouTube aficionados, we know that YouTube is not just an entertainment platform or a social network, but a search engine first and foremost. It’s a treasure trove of video content that can be found using search queries, and it’s only getting better with time.

In 2023, we predict that voice search will start making a big impact on the findability of video content on YouTube. With advancements in technology, more and more people are using voice commands to search for content, and YouTube is no exception. So, make sure to optimise your video content with long-tail keywords to capture the attention of voice search users and increase your search volume on the platform.

Now, let’s talk about the YouTube community. YouTube is not just for the young folks, but it’s for everyone! In fact, 77% of internet users between the ages of 15-35 are on YouTube, along with users of all ages. So, no matter what your age, YouTube has something for everyone. And did you know that YouTube is the second largest search engine in the world, right after Google? It generates more search queries than Bing, Yahoo, AOL, and Ask combined! That’s a lot of potential for your videos to be discovered.

To make your YouTube channel stand out, it’s important to create engaging content and optimise your channel for discoverability. Here are some tips and tricks to help you rock your YouTube game:

  1. Organise your videos into playlists by topic. This makes it easier for viewers to find specific content on your channel and keeps them engaged for longer.

  2. Create a channel trailer that represents what your channel is all about. Think of it as a commercial for your channel, enticing viewers to subscribe and watch more of your videos.

  3. Don’t forget to ask people to subscribe to your channel, like, comment, and share your videos in your videos. A clear call to action encourages viewers to take action and engage with your content.

  4. Engage with your audience by responding to comments, asking for their opinions, and incorporating their questions and feedback into your videos. This creates a sense of community and encourages viewers to keep coming back for more.

  5. Use custom end screens to direct viewers to other videos on your channel. This keeps them on your channel longer and increases your watch time, which is an important factor in YouTube’s algorithm.

  6. Make your content accessible by adding closed captioning to your videos. This includes Deaf and/or hard-of-hearing people in your potential audience and improves the overall user experience.

  7. Use eye-catching thumbnails that communicate what your video is about and why someone should watch it. Get creative with imagery and text to make your thumbnails stand out in search results.

And guess what? Social Shack is here to help you level up your YouTube game! Our social media expertise can assist you in promoting your YouTube content through various strategies such as working with other video content creators, starting an email newsletter to share your latest videos, marketing it via social media or a podcast, or even running a contest or giveaway. We’re here to be your partner in success and help you achieve your YouTube goals!

So, grab your camera, get your creative juices flowing, and let’s take YouTube by storm. With the right strategies, engaging content, and the support of Social Shack, you’ll be well on your way to YouTube stardom. 

Let’s create, share, and inspire on YouTube, one video at a time!

Check out our other articles on Facebook! Twitter! Instagram! Tiktok! Pinterest! Linkedin!

Arrow - Case study
Arrow - Case study