OUr knowledge on


Hey there, fellow foodie Instagrammers! 

Ready to spice up your social media game? Instagram is like a delicious buffet of creative opportunities, where you can capture and share your culinary adventures with the world! It’s the perfect platform to cook up some fun and satisfy your craving for engaging content!

Just like a scrumptious meal, Instagram has a diverse menu of post types to choose from, including carousel, video, and image. You can serve up your food puns in a carousel post, where you can showcase your culinary skills with a swipe-worthy display of mouthwatering dishes. And speaking of puns, they’re the secret ingredient to adding a dash of humor and personality to your captions!

Did you know that Instagram is a foodie paradise for the 18-34 age group, making up a whopping 62.2% of all users? That’s a lot of hungry eyes waiting to feast on your content! So, get ready to tantalise their taste buds with your delicious posts and keep them coming back for seconds!

Adding the right hashtags to your Instagram posts can make your content sizzle! From #entertainment to #foodporn to #foodgasm, there are plenty of popular hashtags to sprinkle into your captions and attract more eyes to your delectable creations! Just remember not to overdo it, as too many hashtags can spoil the flavour of your posts.

But wait, there’s more! Instagram Stories are the cherry on top of your content strategy. They’re a fun and interactive way to engage with your followers and drive traffic to your website. Add some product tags to your Stories, and you’ll have your audience craving for more and heading straight to your website for a taste of what you have to offer!

With 90% of users following at least one brand, Instagram is the ultimate brand awareness tool. You have a golden opportunity to showcase your culinary brand and connect with your audience in a meaningful way. Remember- authenticity is key to gain that all-important customer engagement and  brand loyalty.

When it comes to content types, single-image posts are like the classic comfort food, but don’t be afraid to spice things up with videos! According to Sprout’s Content Benchmark Report, videos are considered valuable by 54% of marketers, and they’re a fantastic way to show off your culinary skills in action! So, fire up your creativity, and let your food videos sizzle with flavour!

And if you’re feeling overwhelmed with all the Instagram trends and challenges, don’t fret! Let Social Shack be your trusty sous chef in navigating the ever-changing world of Instagram. We’ll work with you, not for you, to whip up a winning social media strategy that’s tailor-made for your brand, so you can focus on creating mouth-watering content that leaves your audience hungry for more!

So, fellow foodies, get ready to spice up your Instagram game with Social Shack by your side! Cook up some captivating content, sprinkle in your food puns, and serve up a feast for your followers’ eyes!

Check out our other articles on Facebook! Twitter! Youtube! Tiktok! Pinterest! Linkedin!

Arrow - Case study
Arrow - Case study